Vitamin Business is Booming, But Could Supplements Do More Harm Than Good?
Social media has made lots of things fashionable, and many people are making a killing from conducting business on various online platforms. Thanks to Instagram, the vitamin business has become the in-thing, with companies such as SugarBearHair, Care/of, and Ritual being the biggest beneficiaries.
By reinventing vitamin pills, said organizations have made them appealing to millions of customers, and the more the consumers, the larger the profit margin for them. Everyone knows that Instagram is primarily a photo-sharing app, right? These companies have turned this into an advantage for them, packaging their products in sleek, attractive, and eye-catching material, making them difficult to ignore.
A Multi-billion Market
In just a few years, the vitamin supplements business has grown into a market worth billions of dollars, attracting even the likes of Walmart and other major retailers. Why wouldn’t they be interested, considering that on average, each American spends more than $400 annually on vitamins and other supplements?
While this may be good news for entrepreneurs, medical experts have questioned how the boom in vitamin and supplement consumption affects our health. They are also particularly concerned over the fact that there’s no government oversight on the online sale of these products.
According to Dr. Erin Michos, a professor at Johns Hopkins, vitamin supplements are unnecessary. As he puts it, a healthy, balanced diet does the trick. A Harvard study goes on to paint multivitamins negatively, saying that since they contain vitamins in high doses, taking them regularly can have adverse effects on the body.
Rakuten Intelligence, a market-research company, reports that over the past 12 months, the sale of vitamins via online platforms has shown an increase of more than 40%. This is quite the growth margin, and the firm reports that investors are starting to take note of this seemingly viable business.
Ritual, one of the companies at the heart of this sale has managed to raise at least $41 million in funding since Katerina Schneider established it in 2015. Care/of, a similar company, was founded by Akash Shah and Craig Elbert in 2016. Since then, they’ve received $42 million in funding.
SugarBearHair came into being in 2015, thanks to Dan Morris and Nicole Nightly, a Florida couple. The two sell gummies meant to improve sleep, hair growth, and general health. Schneider’s Ritual sells its multivitamins in sparkly, attractive capsules, claiming that given their design, it is impossible to feel nauseated while swallowing them.
Care/of, on the other hand, offers multiple pills to its customers, but they first have to take an already prepared quiz to determine the exact regimen that will be prescribed. With this company, consumers get pills to last them for a month.
$30 Per Month
On average, a monthly supply of pills from most of these companies will have you parting with $30 at the very least. This is quite expensive, especially since you can get vitamins to last you for over two months on Amazon for just $9.
This gets you thinking – why do consumers choose the more expensive option? It all comes down to the effectiveness of social media as an advertising platform. These companies have perfected the art of online advertisements, using Instagram models and influencers to push their products.
With most young adults keeping up with these social media celebrities, they deem it fashionable to use products that these individuals endorse. SugaBearHair has the Kardashian-Jenner family as its ambassador, and we all know just how influential these individuals are.
More in Live Healthy
Essential Makeup Products Every Career Woman Must Have
From going to job interviews to client meetings, every woman must have that professional and put-together look. There is nothing wrong...May 12, 2020
Here’s Why Water Should Be Part of Your Diet
Water is an essential element in our daily meal consumption. Water washes and cleanses the food substances we eat to enable...May 12, 2020
This Diabetes Cure Turned Out to Work Wonders on Alzheimer’s
Alzheimer’s disease has got one of the most common diseases in people ages 60 and up all over the United States....April 24, 2020
Kristen Bell Took This One Simple Step to Combat Depression and Anxiety, And We’re in Shock
“Don’t judge a book by its cover,” the old axiom goes. But it also applies to our real lives, especially if you’re suffering from...April 24, 2020
You Can Finally Get Back in Shape With These Healthy Celebrity Cookbooks
It might be hard for yourself to keep pushing towards achieving your health goals, especially once you’ve lost that motivation having...April 24, 2020
Tired of Messing up Your Pomegranate Seeds? Here Are Three Methods to Get It Right!
We all love eating pomegranates, don’t we? Unfortunately, most of us find it hard to seed them and in turn, end...April 24, 2020
Everyone’s Talking About Chrissy Teigen’s Genius Hack for Blotchy Cheeks, Here’s Why You Should Try It
If you deem all celebrities as fake and pretentious, then let Chrissy Teigen be an exception. The Sports Illustrated Swimsuit model is not one...April 23, 2020
Beyonce Swears By Veganism! But Here’s What’s Concerning About the Lifestyle
With stardom comes great responsibility – sure, celebs get to enjoy world-class accommodation, royal treatment, luxurious trips and getaways, but the status comes with...April 22, 2020
Here’s Why Lupita Nyong’o Went on a Secret Meditation Journey
While technology helps connect people across the globe in just a few clicks, more and more people feel the need to...April 22, 2020